A quick heads up on starting a window cleaning company and marketing your business.
Any one running a business will tell you that in order to establish any growth, even in these hard economic times, you are going to have to get a grip and understanding of marketing YOU and your company.
Throughout your life, you have been marketing yourself and you probably did not even know it. From your first job interview to your first date to meeting people for the first time at a meal, you are selling YOU.
Marketing yourself or selling your business to a facilities manager should be seen as no different to having a normal job interview. In a job interview, we tell the ‘prospect boss’ about our training courses attended and our experiences. We talk about the high profile companies we have worked for and the tasks we had to carry out. In addition, we demonstrate issues that we had to tackle in order to show how we came to positive solutions.